Recommended Reading
Marketing Places: Attracting Investment, Industry,
and Tourism to Cities, States, and Nations
by Philip Kotler, et al
What Makes the Great Great: Strategies for Extraordinary
Achievement
by Dennis P. Kimbro
The following publications are available from the International Economic Development Council.
Economic Development Finance
Self- Directed Learning Module
Author: Emil E. Malizia, PhD, AICP
Description:
This module is designed to give you the knowledge you need
to evaluate business development projects that may be prospects
for financial participation from the public sector, react
competently to specific financing requests initiated by the
private sector, promote public/private business development
ventures that appear to be in the public interest, and build
relationships with private financial sources and capitalize
on and manage local economic development funds.
You may complete the practical application exercise and submit
it to AEDC headquarters to review your work and determine
its eligibility for credit. You'll receive one "A"
point towards certification for completing the module; or
you can use the module as a reference book.
Marketing, Financing, and Managing Rural Economic
Development Self- Directed Learning Module
Author: John D. Rohrer, PhD, Myra L. Moss, William Grunkemeyer,
Jerold R. Thomas, Gregory R. Passewitz, Ph.D., Edwin Michael
Lloyd
Description:
This module is designed to give you the ability to evaluate
the effectiveness of present economic development efforts
in their community and develop a specific local approach for
marketing and financing an economic development program within
the context of a coordinated management effort. Knowledge
of methods to help local leaders understand and development
specific strategies for reaching the community's development
goals and a greater understanding of rural economic development
methods are among the other benefits to expect.
You may complete the practical application exercise and submit
it to AEDC headquarters to review your work and determine
its eligibility for credit. You'll receive one "A"
point towards certification for completing the module; or
you can use the module as a reference book.
Practicing Economic Development
Editor: Robert L. Koepke, PhD, CED, FM, HLM
Description:
Practicing Economic Development, a compilation of specially
selected articles published in the Economic Development Review,
describes the basics of the economic development practice
and profession. It's perfect for Economic Development Course
attendees, students, professionals just entering the field,
or local community leaders who wish to understand economic
development.
This completely revised third edition illustrates the rapid
growth that has taken place in the economic development profession
since the second edition was published in 1993. New information
on a variety of subjects is included, such as the use of technology
in economic development, the role of incentives, retail development,
and the professional development of the practitioner (including
tips on passing the Certified Economic Developer® exam).
Among the other major topic areas overed are perspectives
on economic development, addressing the fundamental components
of economic development, creating and marketing a competitive
community, and case study examples of economic development
programs.
Economic Development: Marketing for Results!
Author: Eric P. Canada
Description:
Marketing prowess can separate the winners from the losers
in the battle for corporate investment and jobs. A well-designed
marketing campaign harnesses the enthusiasm of the partners
and directs their energy.
Success comes from a plan which balances activity, resources,
and time to accomplish the seemingly impossible. Economic
Development: Marketing for Results! gives development professionals
inside tips on competition; alternatives to SIC targeting;
back office attraction; predictive rentention systems; corporate
location decisions; the definitive site selection factor;
positioning; results-oriented marketing tactics; marketing
plan preparation; computer research resources; result measurements;
sample plans; and examples, examples, examples.
Marketer's Planning Guide
Author: Eric P. Canada
Description:
A companion workbook to Economic Development: Marketing for
Results!, the Marketer's Planning Guide provides a management
tool that supports your efforts to lead your organization
into the future. Avoid gaps in the planning process by using
this comprehensive tool.
By using the Guide's group involvement tools, you can establish
consensus and build a more powerful, more thorough, and more
influential marketing plan. The workbook includes worksheets,
chjecklists, group discussion tools, and reproducible forms
to assist you with this process.
A Bibliography of Recent Literature in Economic
Development
Author: Ronald J. Swager, PhD, CED
Description:
The best way to gauge the changes and understand the state
of the economic development profession is to evaluate the
literature pertaining to the field. This bibliography helps
economic developers identify trends in the field and serves
as a resource guide on particular topics. Key word and author
indices are included for pinpointing subject matter.
Hiring Guide for Economic Development Organizations
Description:
A first-rate executive director is essential for a successful
economic development organization. During the interview process,
specific guidelines and organizational goals must be clearly
communicated to assure that the candidate who meshes best
with the organization is hired.
This guide organizes and simplifies the search for that special
candidate who will fill your organization's needs. Highlights
include a step-by-step approach to organizing the selection
process, sources for finding qualified candidates, tips on
evaluating resumes, an interview guide, and more.
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